The Puttermans starred in a series of advertisements created by New York-based advertising agency Ogilvy & Mather for Duracell in the mid-1990s.
Made to combat the successful Energizer Bunny ad campaign, the Puttermans were a family of plastic robots who outlasted others, thanks to their Duracell brand batteries (a playful reference to their deadpan 1970s ad campaign which featured head-to-head competition between toys).
The original campaign was directed by Barry Sonnenfeld whereas later executions (using the "No battery is stronger, longer." claim) were helmed by David Kellogg.[1]
The characters were developed by special effects wizard Steven Johnson and his company XFX, Inc. The actors were made up to look as if they were claymation or computer animation characters. The costumes consisted of boxy modular units of stiff foam rubber coated with urethane. The characters all had large copper-top batteries protruding from their backs and their faces were made of state-of-the-art latex prosthetics designed to heavily caricature the actors' own features, and complete character wardrobes. They tended to alienate viewers, due to their non-human yet non-toy or cartoon appearance, and the series of commercials was abandoned. At the time, the actor identities were not revealed to preserve the family's mystique.
The family consisted of:
Some of the earlier commercial plots included the following:
Halloween costumes of Herb and Flo, complete with latex masks, were released in North America.
American rock band Primus wore Putterman-like costumes of themselves made up like cowboys in the Les Claypool-directed video for "Wynona's Big Brown Beaver".